The Snuggi

Our Story

In 2025, Siddharth — a 28-year-old working professional in Sydney — found himself dealing with a different kind of cold. Not snow, but those early mornings, late nights, and freezing indoor temps that just don’t make sense.

His apartment looked great. But the moment he sat down to work or relax, the chill kicked in. Cold hands. Cold feet. Constant discomfort.

So he did what most people do. He ordered a heated blanket online. Then another. Then tried a better-rated one.

Same story every time — uneven heat, wires you could feel, stuck to the couch, and barely lasting a season.

After one too many disappointments, Sid had a thought that stuck with him:

Why isn’t there a heated blanket you can actually wear — one that heats your whole body evenly and moves with you?

Turns out, no one had nailed it.

So he decided to build it himself.